Our staff members are on the leading edge of sewing technology, and
no other sewing machine dealer offers customer service like Sew Time Sewing. We have phone support until 11:00 pm every
night. Need help with your sewing machines, computer, sofware? John and Susie are there for you!
About
Us
A middle-aged man walked into Woodhaven Sewing Machines, a small sewing machine shop in Woodhaven,
NY.
"I want to speak to a mechanic," he demanded from the lady behind the counter.
"How
can I help you sir," she replied.
"No, not you," he said, "I want a mechanic."
"But sir, I am the mechanic," the lady said patiently, "Let me see the machine."
The man
did not realize that this was Susie, sewing maching mechanic and owner of the store. This particular lady had been fixing
sewing machines since she worked for her father, Leon Fells, back in the late 1960s.
Leon Fells, born in Poland,
arrived in the U.S. in 1911. he married, raised a family of five children, and started a business of selling and repairing
industrial sewing machines. He was known for his old world pride and his work and care for his customers.
One
of his children, Susie, early on as a sixteen-year-old teen, helped her father in the business. As years passed, she helped
in the business' daily operations, and eventually became an expert sewing machine mechanic.
So unusual was
this phenomenon of a young female sewing machine mechanic that the Daily News published an article on Susie.
In
1976, Susie opened her own sewing machine business in Woodhaven (Queens), NY. The business specialized in the sale and repair
of all makes of sewing machines. Quality of service was emphasized and Woodhaven Sewing became the "friendly store."
Anybody who worked for Susie understood the importance of making the customer happy. Machines sold and machines repaired
were given liberal guarantees - far in excess of the manufacturer's warrantees. Unlimited lessons were given to the customers
to understand the workings of their machines.
The atmosphere of the store was more than friendly - it was
a place where sewers came to talk about their machines and their projects. They came to compare notes with other sewers. The
store atmosphere naturally led to sewing classes - from simpler classes like "Understanding your Machine," to beginner
and intermediate classes on creating garments, to advanced classes in quilting and crafts.
Computerized sewing
machines started to make way in the 1970s and gradually improved through the 70s and 80s. However, in the early 1990s through
the present, computerized sewing machines have taken long leaps in what sewing machines can do. With a software disk and a
user-friendly machine, a few simple steps can automatically produce detailed and beautiful embroidery work.
Susie
jumped into this new world of computerized machines. She and her staff became experts in the sale, repair and demonstration
of these sewing wonders.
As with Susie's general approach to the business, customer satisfaction was emphasized.
Susie only wanted to sell a machine if the customer really needed it, and could fully understand and enjoy it.
In
the early 1990s, Woodhaven Sewing Machines branched out to Long Island. Today, Woodhaen Sewing Machines (currently know as
Sew Time) has locations in Bayside (Queens), Westbury,(Nassau) , and Lake Grove.(Suffolk)
Susie makes every
effort to bring the talented world and nationally known sewing celebrities to Sew Time. She feels her customers can learn
from the people who create the most wonderful sewing projects and embroidery, and bring us the cutting edge of
sewing and embroidery to our customers. Sewing with the stars is an experience, only few have the opportunity to live. We
can only say that our customers are what has grown Sew Time Sewing, and we continue to bring our customers the very best
Sewing experience, and excited their creative personality, to put it simply, its all about you and making sewing fun.
